Aren’t there a lot of people who don’t fit the profile for their generation?
There are. When we talk about generational profiles, we’re talking about the millions of people in the middle of the bell curve. The information about those millions is tremendously valuable in all aspects of business: running meetings, communicating with colleagues, resolving conflicts, making sales calls. There are lots of people out on the tails of the curve, though, making it essential we get to know people as individuals.