They’re being called Generation Z for now. Eventually, they will be named–or will name themselves–for an event or trend occurring around Year 2020. The worldview they adopt and values they embrace will depend on world and national events that occur over the next decade. You can read our predictions for them in Claire’s article, 10 Predictions for Generation Z.
Category Archives: FAQ
No, we’re not. We recently did a study of 462 working people and found that there is a statistically significant relationship between birth generation and values. That means when we’re trying to understand someone so that we can work more effectively with them, generation is a good place to start. But we found that 59% of respondents identified with one of three other values systems–not with the values group for their birth generation. That is why we designed the Values & Influence Assessment™. It goes beyond birth year to identify personal values.