Recommended Links
Other Helpful Resources
From Please Understand Me
Recommended Links
www.us.randstad.com
a comprehensive and detailed report on generational mindsets
in the workplace conducted by Randstad North America, one of
the largest staffing organizations in the world.
www.heimgroup.com
a management consulting firm specializing in gender
differences training. They help men and women understand
gender diversity in the workplace.
www.InterviewYourParents.com
on oral-history service for Boomers who want to preserve the
sounds and legacy of family members now in their sixties,
seventies, and eighties.
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Other Helpful Resources
Generations: The History of America's Future. William Strauss &
Neil Howe. Quill, 1991. The authoritative text on all the U.S. generations
since the Declaration of Independence. It shows how generations in America
follow a four-part cycle.
Rocking the Ages: The Yankelovich Report on Generational
Marketing. J.Walker Smith & Ann Clurman. Harper Business, 1997.
Marketing information for three adult generations. Fun
to read.
Growing Up Digital: The Rise of the Net Generation. Don Tapscott. McGraw Hill, 1998. An excellent book about the Millennial's or Net
Generation. Focuses on the effect of digital technology on the youngest
generation.
Another Country: Navigating the Emotional Terrain of Our Elders.
Mary Pipher. Riverhead Books, 1999. A wonderful book, especially for Baby Boomers who are
helping their parents "navigate through old age."
Millennials Rising: The Next Great Generation.
Neil Howe &
William Strauss. Vintage Books, 2000. The most comprehensive book available about today's
newest generation.
13th Gen: Abort, Retry, Ignore, Fail? Neil Howe & Bill Strauss.
Vintage Books, 1993. A great in-depth sociological study of Generation X.
Full of cartoons and quotes, sidebars and charts, you will learn something new
every time you pick it up.
Prime Time: How Baby Boomers Will Revolutionize Retirement and
Transform America. Marc Freedman. BBS Public Affairs, 1999.
Probably most interesting to Boomers, this book
redefines retirement and old age and predicts the changes this powerful
generation will make.
Framing Youth: 10 Myths about the Next Generation.
Mike A. Males.
Common Courage Press, 1999. A great book about the Millennial Generation that
debunks myths like, "Today's teens are more violent than ever," and
"Teen drug abuse has skyrocketed."
Boom, Bust & Echo: How to Profit from the Coming Demographic.
Shift.David K. Foot. Macfarlane Walter & Ross, 1996. The Canadian version of Generations.
American Generations. Susan Mitchell. New Strategist Publications,
1998.A sourcebook of demographic facts and figures. It
contains over 200 charts and graphs.
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